Archive for the ‘google’ Category
Top Australian companies and their SEO
I recently read an article stating that some top Australian companies are not doing very well with their Google ranking. I have had a look on some of the companies mentioned in the article and have found out that this statement seems to be true. I was quite surprised! Multimillion dollar companies obviously don’t do enough SEO.
This is great news for small businesses because search engine optimization can be done by anyone, even companies with small online marketing budgets. In the ever expanding online world it does not matter how big your company is, it only matters how good you are with online marketing.
Let’s look at Telstra as an example. Telstra is definitely one of the biggest companies in Australia. You would think Telstra should rank quite well for keywords such as “phone” and “phones”. They don’t rank at all! Well, not on the first page in the top ten search results! First is crazyjohns, followed by vodafone and phonechoice. Good on them.
There are many big Australian companies who are behind the eight ball in regards to search engine optimisation. This leaves the door wide open for smaller companies to take advantage of this situation and allows them promote their companies and products to potential online customers.
What Google wants?
If you expect to find an easy solution or a golden ticket on an express train to the top position in Google you can stop reading right now. Your best option is to find some SEO company who has a first position guarantee (just be cautious, these companies might do more harm than good).
Firstly, you must think about Google as a business. What do businesses generally try to do? They want to have happy customers who will keep spending money. 99% percent of Google income comes from advertising (http://en.wikipedia.org/wiki/Google). The only way to continue generating income from advertising is to keep people interested in search, gmail and other services. Of course search is the most important part. The only way to keep visitors returning to Google is to provide great service.
What is great service?
Great service is when you search for something on Google and it provides the results you are looking for. That’s why Google don’t like website owners who try to scam Google into making their pages more important. Google is and will keep fighting websites who try unnaturally to improve their ranking on Google. Google wants to present websites with the best information for your search term. Cutting it short, Google cares about people who are using their service.
What can you do?
Firstly make sure you are not trying to cheat your way to the top of Google. (I will write an article about how to find a good SEO company in future).
Secondly try to provide as much good information to your audience as you can. It will help your clients and improvement in your Google ranking will follow.
Have you ever heard the saying “Content is the king”? It is true, quality content should be the top priority when creating and running your website.
I recommend everyone who is interested in Google to visit Matt Cutts webpage. Matt Cutts is the head of the Web Spam team in Google.